A Marketing Proposal · May 2026

Island CreekRV Resort

Built specifically for Doug Grant · Ravi Parikh, RoverPass

01/20
The signal

Wilmington KOA's seasonal sites
are full. With a waitlist.

That's not marketing spin. It's on page 6 of your feasibility study. The closest competitor — 6.7 miles away — can't serve their own market.

02/20
The numbers we work from

We read every page of MCG's study.

0
Sites
0.00 ac
Property size
0%
Y1 occupancy target
$0
Premium nightly
$0.00M
Y1 total revenue
0%
5-yr IRR with sale
03/20
The honest math

MCG modeled 45% in 2023.
The market has softened.

No marketing today
38% · ~$890k
MCG's 2023 target
45% · $1.12M
Realistic with us
48–55% · $1.20–$1.37M

We're not pitching upside. We're pitching the difference between hitting MCG and missing it by ~$220k. Downside protection on a $4.4M development.

04/20
Five strategic angles

Where we'd spend the money.

  1. 01KOA's seasonal waitlist is provable unserved demand
  2. 02You're priced higher than Oceans for justifiable reasons
  3. 03Wilmington-Hampstead Bypass is a free SEO surface
  4. 04UNC Wilmington (19,895 students) — no competitor markets to them
  5. 05Marketing closes the gap from 38% to MCG's 45%
05/20
Your current website

Google currently thinks your business is in
New Mexico.

"@type": "Campground",
"name": "575 RV Park",
"address": "575 W. 8th Street, Alamogordo, NM 88310"

One template default that was never customized. Single fix lifts local rank within 2–4 weeks.

06/20
Five facts disagree

Pick one of each. We sync everywhere.

FactYour live siteMCG study
Sites6566
Acres19.6119.21
Street8102 Sidbury Rd8110 Sidbury Rd
NameCampgroundRV Resort
OpeningSummer 2026Q4 2026
07/20
Who we'll target

Five audiences. Five funnels.

Mid-Atlantic snowbirds
Nov–Feb~15%
Cape Fear / Wrightsville Beach vacationers
Mar–Oct peak~50%
UNC Wilmington parents + alumni
6 windows/yr~10%
Long-stay roadtrippers + workampers
Year-round~20%
KOA waitlist overflow
Year-round~10%
08/20
The four phases

Built around your November opening.

Pre-opening
Jun – Oct 2026
Build 1,500+ waitlist · SEO foundation
Soft launch
Nov – Dec 2026
Convert waitlist · 30+ Google reviews
Ramp
Jan – Oct 2027
Hit 45%+ occupancy · scale wins
Stabilized
Nov 2027+
Snowbird mix · email-driven retention
09/20
What we deliver

Four service lines. One team.

SEO
4 blogs/month · 14 directory listings · review velocity · backlinks
Pay-per-click
Google + Meta + Microsoft · stay-length segmented · daily managed
Newsletter
2 sends/month · 5 segments · 68% open-rate benchmark
Web ads
Display + retargeting · lookalikes · UNCW + snowbird geo-targeted
10/20
Content plan

48 blog posts. Every title planned.

01The Complete Guide to RVing in Wilmington, NC
02Long-Term RV Stays on the NC Coast: A Snowbird's Guide
03UNCW Family Weekend: Where RV Travelers Stay
04Big Rig RV Parks in Coastal NC
05Best Beaches for RV Travelers Near Wilmington
06Coastal NC vs Myrtle Beach for Snowbirds

6 of 48. Full 12-month calendar is in your delivery folder.

11/20
What you actually get

The reference card. No mystery.

Pre-opening · Jun–Oct 2026
  • · 10-page new website
  • · 14 directory listings
  • · Google Business Profile fully built
  • · 1,500+ email waitlist target
  • · 4 cornerstone blog posts pre-open
  • · KOA waitlist geo-fenced campaign
  • · Press kit + Chamber coordination
Operating · Nov 2026+
  • · 4 blog posts / month
  • · 2 newsletters / month
  • · Daily Google + Meta ad mgmt
  • · Every review answered in 24h
  • · Weekly GBP post
  • · Monthly performance report
  • · Quarterly strategy call
12/20
The budget

$22.5k to us. $33k to vendors.
$55.5k all-in.

You pay RoverPass
Setup (one-time)$4,500
Pre-opening retainer × 3 mo$4,500
Operating retainer × 9 mo$13,500
Ad managementIncluded
Total$22,500
You pay vendors direct
Google + Meta media spend$24,000
Alexander backlinks (Portugal)$9,000
Total$33,000

$100k agency #1 ·$85k agency #2 ·$55.5k us

13/20
Optional add-ons

Three things we'd recommend
for a high-end resort.

Photography
Est. $1,050 / shoot
Quarterly · ~$4,200/yr · local Wilmington photographer
Drone film
Est. $2,800
60–90s cinematic, +$1,200/yr refresh
360° tour
Est. $900
Matterport-style, +$99/yr hosting

Subcontracted to local Wilmington vendors. We get firm quotes before any booking.

14/20
One more lever · full proposal coming separately

The Microsoft 365 of campground software.

Same $3.50 per reservation Campspot charges you today. The savings come from bundling:

If you bought it separatelyStandalone
RoverPass branded website$64.99/mo
AI guest chatbot$99/mo
Bundled with RoverPass reservations$0
15/20
What we're aiming for

The targets that guide our work.

By Aug 2026
1,500+ qualified waitlist signups · 200+ snowbird / long-stay
By Feb 2027
Top-5 ranking 'Wilmington NC RV resort' · 30 reviews at 4.6+
By May 2027
UNCW page top-3 · Graduation weekend fully booked
By Jun 2027
Marketing-attributed revenue ≥ $100k · CPA <$40 since Feb
16/20
Why RoverPass

Four reasons this is different.

AI-leveraged delivery
Agency-quality output at 1/4 the labor cost. That's why we quote $20k where others quote $85k.
Camping industry, not adjacent to it
RoverPass distributes inventory to AAA, Reserve America, Hipcamp, VRBO. We see thousands of properties.
No ad-spend lock-in
Start small. Scale only what works. Cancel anytime with 30 days notice.
We read your study
Every number in this proposal traces back to MCG. Not a template.
17/20
Next steps

Let's fill 66 sites.

  1. 01Confirm 3 facts: street number, brand name, phone
  2. 02Sign one-page month-to-month agreement
  3. 03Kickoff call, brand voice intake, account access (by June 7)
  4. 04Website live, GBP live, 14 listings live, ads in market (by June 30)
18/20
Open floor

What's the biggest question
on your mind?

19/20

Thank you,Doug.

Ravi Parikh · Founder, RoverPass

ravi@roverpass.com

20/20