Island Creek
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Content · the full calendar

48 blog posts, 12 months, every title planned.

The exact content we'll publish for Island Creek between June 2026 and May 2027. Every post earns its keep against a specific search someone is making right now.

At a glance · click any tile to drill in

The five things you need to know about the content plan. Click any tile for the full breakdown.

The schedule
4 blogs / month · 48 total
Every Tuesday. Every title pre-written. Mapped to one of 5 content pillars and a specific search query.
The leverage
1 blog → 6 content pieces
Blog → newsletter → Facebook → Instagram → GBP → Reels/Shorts. Same post fuels every channel for a week.
The audience split
5 newsletter tracks · 2 per month
Snowbird, beach vacationer, UNCW parent, past guest, waitlist. Different cadence + focus for each.
The bonus content
7 event-triggered posts
Hurricane prep, UNCW game day, milestone awards, viral reviews — content that fires when real-world events create an opening.
The economics
3 hours per post end-to-end
AI draft + human edit + schema + media + scheduling + cascade. That's why $1,250/month covers 4 posts + all derivatives.
01 · The full schedule

Every blog post for the first 12 months.

Published Tuesdays. Newsletter goes Wednesday of the following week. Each post links to 2–4 related ones, building topical authority.

Month 1 · June 2026
Foundation — pre-opening
4 posts · 7,500 words
  • Wk 1
    The Complete Guide to RVing in Wilmington, NC
    All
  • Wk 2
    Long-Term RV Stays on the North Carolina Coast: A Snowbird's Guide
    Snowbird
  • Wk 3
    UNCW Family Weekend, Graduation, Move-In: Where RV Travelers Stay
    UNCW
  • Wk 4
    Big Rig RV Parks in Coastal NC: What 40-Foot Coaches Need to Know
    Big Rig
Month 2 · July 2026
Pillar expansion
4 posts · 5,300 words
  • Wk 5
    The Wilmington-Hampstead Bypass: How NC's New Highway Changes RV Access
    Bypass / Location
  • Wk 6
    Pet-Friendly Wilmington: 12 Spots Your Dog Will Love
    Pet-friendly
  • Wk 7
    Quietest RV Parks Near Wilmington NC: Why Location Matters
    Quiet / Anti-KOA
  • Wk 8
    RV Camping Near Wrightsville Beach: Drive Times, Parking, What to Pack
    Location
Month 3 · August 2026
Construction milestone + opening lead-up
4 posts · 5,400 words
  • Wk 9
    Behind the Build: Island Creek's Concrete Pad Sites Explained
    Big Rig + Quality
  • Wk 10
    Best Beaches for RV Travelers Near Wilmington, NC
    Location
  • Wk 11
    Snowbird Travel from NJ/NY/PA to Coastal NC: Drive Routes & Stop Plans
    Snowbird
  • Wk 12
    Wilmington Historic District: A Walking Guide for RV Visitors
    Discovery
Month 4 · September 2026
Final pre-opening push
4 posts · 5,200 words
  • Wk 13
    What's New at the Cape Fear Coast for Fall 2026
    Events
  • Wk 14
    How to Choose a Premium RV Site: Concrete Pads, Spacing, and What Matters
    Premium positioning
  • Wk 15
    Wilmington for First-Time Visitors: Where to Eat, Stay, and Explore
    Location
  • Wk 16
    Snowbird Booking Window: Lock Your 2026–27 Winter Spot at Island Creek
    Snowbird
Month 5 · October 2026
Pre-launch
4 posts · 4,700 words
  • Wk 17
    Final Construction Tour: Drone Footage of the Property
    All (heavy media)
  • Wk 18
    The 14 Best Restaurants Within 15 Minutes of Island Creek
    Activities
  • Wk 19
    Fishing in Coastal NC: A Beginner's Guide for RV Travelers
    Activities
  • Wk 20
    Why We Built Bigger Sites: The 100-Foot Pull-Through Story
    Big Rig
Month 6 · November 2026
OPENING MONTH — soft launch supporting content
4 posts · 4,700 words
  • Wk 21
    We're Open: A Tour of Island Creek RV Resort
    All (heavy media)
  • Wk 22
    First Look: Inside Our 100-Foot Big-Rig Pull-Through Sites
    Big Rig (heavy media)
  • Wk 23
    Cape Fear River Fishing for RV Travelers
    Activities
  • Wk 24
    Wilmington With Kids: 15 RV-Family-Friendly Things to Do
    Family
Month 7 · December 2026
Holiday + Q1 prep
4 posts · 4,200 words
  • Wk 25
    Thanksgiving + RV: How Our Snowbird Guests Are Celebrating
    Snowbird
  • Wk 26
    Christmas Lights Tours Near Wilmington for RV Travelers
    Holiday
  • Wk 27
    Snowbird Pricing: How Monthly vs Quarterly Rates Work at Island Creek
    Snowbird
  • Wk 28
    New Year's in Wilmington: A Quiet Alternative to the Beach Crowds
    Quiet positioning
Month 8 · January 2027
Off-peak content build
4 posts · 5,000 words
  • Wk 29
    Working Remotely From Your RV in Coastal NC: WiFi, Coffee, Quiet
    Remote work
  • Wk 30
    What to Pack for a Winter Stay in Wilmington
    Snowbird
  • Wk 31
    Triangle to Wilmington Drive Guide: Raleigh, Durham, Chapel Hill
    Location
  • Wk 32
    The Best Wilmington Restaurants Within 15 Minutes of the Property
    Activities
Month 9 · February 2027
Spring booking window opens
4 posts · 5,900 words
  • Wk 33
    Snowbird Booking Window: 2027–28 Season Now Open
    Snowbird
  • Wk 34
    Coastal NC vs Myrtle Beach for Snowbirds: 8 Real Differences
    Snowbird
  • Wk 35
    Charlotte to Wilmington: An RV Weekend Itinerary
    Location
  • Wk 36
    Why North Carolina's Coast Beats Florida for Mid-Atlantic Snowbirds
    Snowbird
Month 10 · March 2027
Spring peak ramp
4 posts · 5,500 words
  • Wk 37
    Spring Wilmington: Azalea Festival, Riverfest, and When to Book
    Events
  • Wk 38
    DC Metro to Wilmington: Your 4-Hour Drive Plan
    Location
  • Wk 39
    Outdoor Activities Within 30 Minutes of Island Creek
    Activities
  • Wk 40
    Best Wilmington Breweries Within RV Reach
    Activities
Month 11 · April 2027
Pre-summer push
4 posts · 5,000 words
  • Wk 41
    Year One at Island Creek: What We Learned
    Trust signal
  • Wk 42
    Summer at Wrightsville Beach: A Day-Trip Plan From Your RV
    Beach
  • Wk 43
    The North Carolina Coast in July: Crowds, Weather, Best Days
    Beach
  • Wk 44
    RV Tips for First-Time Coastal Travelers
    General
Month 12 · May 2027
Year-end wrap + Year 2 prep
4 posts · 5,000 words
  • Wk 45
    UNCW Graduation 2027: Where Alumni RVs Park
    UNCW
  • Wk 46
    Moving Your Student to UNCW in an RV: A Parent's Guide
    UNCW
  • Wk 47
    One Year In: Top 10 Reviews From Our Guests
    Reviews
  • Wk 48
    Summer 2027 Booking Guide: Beach Weekends + Family Trips
    Events
02 · One post becomes six pieces

How we multiply every blog.

A 1,500-word blog post turns into a newsletter, three social pieces, a GBP post, and a short-form video. We don't write content for content's sake — we write it for cascade.

  1. Tuesday
    Blog post live on site (+ schema + internal links)
  2. Wednesday
    Newsletter mention (top excerpt + link)
  3. Thursday
    Long-form social post on Facebook (paragraph + image)
  4. Friday
    Instagram carousel (5 swipe cards summarizing the post)
  5. Saturday
    GBP post (1 photo + 100-word excerpt)
  6. Following week
    Reels / TikTok short (~30s video summary, if applicable)
4 blogs × 6 derivative pieces = 24+ content artifacts per month across channels, from a single content-production workflow.
03 · Newsletter segmentation

5 audiences. 5 newsletter tracks.

No more 'mass blast to everyone' emails. Every segment gets content matched to their use case + booking window.

All subscribers (general)

Once per month

Blog highlights, seasonal updates, upcoming events

Snowbird / long-stay prospects

Once per month, Sept–Feb

Snowbird pricing, drive routes, winter activities

Past guests

Once per month

'Come back' offers, reservation reminders, new amenities

UNCW parents / alumni

Quarterly + event-driven

Family Weekend, Graduation, Homecoming

Waitlist (pre-open)

Bi-weekly during construction

Construction updates, opening countdown, founder rates

04 · Event-triggered content

Content that fires on events, not the calendar.

The 48-post schedule is the baseline. These ones are extra — they fire when a real-world event creates an opening.

When
Hurricane warning issued for coastal NC
Content
'Hurricane Preparedness at Island Creek' — safety post, builds trust
When
Major UNCW athletic event scheduled
Content
'UNCW Game Day: Where to Park Your RV'
When
New attraction opens within 30 min
Content
Quick blog + GBP post
When
Industry award or rating earned
Content
Press release + blog + newsletter
When
50+ Google reviews milestone
Content
'Thank You' social post + newsletter
When
Major review (positive or negative)
Content
Public response + (if negative) blog addressing the issue
When
Local news mention
Content
Repurpose into 'as seen in' social proof on site
05 · Production workflow

How each post actually gets made.

3 hours of human-and-AI time per blog post, end-to-end. That's why the $1,500/month retainer covers 4 posts plus all the cascade artifacts without the margin breaking.

  1. 01Topic brief generated from the calendar (Friday before publish week)
  2. 02AI draft via Claude Sonnet (Friday) — voice-matched, fact-grounded, internal links pre-suggested
  3. 03Human edit pass (Monday) — voice cleanup, fact verification, link integrity check
  4. 04Schema + meta tags + OG image added (Monday)
  5. 05Hero image selected or AI-generated (Monday)
  6. 06Published Tuesday morning
  7. 07Newsletter snippet drafted Wednesday
  8. 08Social variants drafted Thursday
  9. 09GBP post scheduled Friday
  10. 10Performance review of prior post Friday afternoon